You know I think: this idea is not about increasing the loyalty of your own fans, but about attracting attention in general. So to speak, to raise a positive buzz around the club.
In my opinion, it turned out cool, because in this way the club managed to attract the attention of a potentially new audience. What is important, the news was read by both sports fans and South Park fans. That’s around 48 million people, only on social media accounts. The news spread around the world so quickly that the club’s marketers simply did not have time to fully enjoy their success.
Also, they did not forget about their own social media. Figures from Southpark and the resulting photos and videos are content that will definitely be discussed, get reposts, and so on.
Of course, safety is above all. Employees of the club made sure that none of the rules for visiting the stadium was violated and equipped each South Park character with a mask.
A fresh idea and a cool result in terms of marketing from the Denver Broncos.